Comparison
Gojiberry vs Instantly: which outbound tool do you need first?
One finds people already showing buying intent on LinkedIn. The other sends cold email at scale. They're not really competitors, so the real question is which job you need done first.
Quick answer
Gojiberry or Instantly: which should you choose first?
Choose Gojiberry first if your buyers are active on LinkedIn and you want fewer, warmer conversations: it finds people already showing buying intent and runs the outreach (from $99/mo, 7-day free trial). Choose Instantly first if you have a clear list and want to run cold email at volume across several inboxes (from $47/mo, 14-day free trial). They can work together later: Gojiberry for warm, in-market prospects and Instantly for scale.
Side by side
Swipe the table sideways to see every column.
| GojiberryIntent signals + LinkedIn | InstantlyCold email at scale | |
|---|---|---|
| The job | ||
| What it does | Finds warm leads from buying signals, then reaches out | Sends and manages cold email campaigns |
| Main channel | LinkedIn (plus email) | |
| Where leads come from | Found for you from 15+ intent signals | Your list, or its lead database (paid credits) |
| Price | ||
| Starting price | $99/mo (Pro) | $47/mo (Growth), $37.60 billed annually |
| Free trial | 7 days | 14 days, no card |
| Entry-plan volume | 1,800 prospects contacted a month | 5,000 emails, 1,000 uploaded contacts a month |
| Features | ||
| Email warm-up | Not listed | Unlimited, every plan |
| Contact enrichment | Included, 15+ data providers | Via paid credits |
| Unlimited sending inboxes | Not listed | |
| CRM and API | HubSpot, Pipedrive, API, MCP | API, webhooks, integrations |
| Verdict | ||
| Our first-look score | 4.5/5 | 4.4/5 |
| Best for | Founders and small B2B teams selling to buyers who are active on LinkedIn | Founders and agencies running cold email with several sending inboxes |
| Try Gojiberry | Try Instantly | |
Choose Gojiberry if…
4.5/5- Your buyers are active on LinkedIn
- You want fewer, warmer conversations over volume
- You don't have a list and don't want to build one
- You want sourcing, enrichment and outreach in one tool
Choose Instantly if…
4.4/5- You already know your ideal customer and can get a list
- You want to reach thousands of prospects a month
- You want to start cheap, with a no-card trial
- You sell to limited companies (UK cold email rules allow it)
Why Gojiberry scores higher
For a founder doing their own sales, time and total cost matter most. One Gojiberry plan ($99/mo) covers finding warm leads, getting their contact details and sending the outreach, with no set-up. Instantly starts cheaper ($47/mo) and is better value once you send at volume, but you add data credits (from $47 a month) and sending inboxes, then wait about two weeks for them to warm up.
Prices in USD from each vendor's pricing page, checked 26 September 2026. Scores are first-look scores based on published features and pricing; we'll update them after our 30-day campaign tests.
Gojiberry vs Instantly FAQs
Is Gojiberry cheaper than Instantly?
Instantly starts lower, at $47/mo (or $37.60 a month billed annually), against $99/mo for Gojiberry Pro. But Instantly's lead data costs extra (credits from $47 a month) and you need your own sending domains, while Gojiberry includes signal-based lead sourcing and enrichment.
Can I use Gojiberry and Instantly together?
Yes. They cover different parts of outbound: Gojiberry finds and warms up in-market prospects, mostly through LinkedIn, and Instantly sends cold email at volume. Start with one, and add the other once it is booking meetings.
Which is better for LinkedIn outreach?
Gojiberry. It is built around LinkedIn buying signals and outreach, while Instantly is built for cold email.
Which has a free trial?
Both. Gojiberry offers 7 days and Instantly 14 days (no card needed). You can cancel either before paying.