Free prompt pack

12 AI prompts that do the heavy lifting in outbound

Copy-paste prompts for ChatGPT, Claude or Gemini, built for founders who do their own sales. Fill in the brackets, paste, and get a usable first draft in seconds.

What's inside

Target

  1. 1

    The ICP sharpenerfree sample below

    Before you build any list. Turns "SMBs" into a target you can actually search for.

  2. 2

    The ICP fit checker

    You have a list of companies and want to cut the ones that will never buy, before you spend credits on them.

  3. 3

    Walk in your buyer's shoes

    Before writing a new campaign. Surfaces the objections your email has to beat.

Research

  1. 4

    The 10-minute account brief

    Before a first call or a high-value email. Everything you need on one account, fast.

  2. 5

    Their top 3 problems

    You want one line of relevance for each prospect without writing it by hand.

Write

  1. 6

    Signal-based first line

    You have a prospect and one real thing they did (a post, a hire, a comment).

  2. 7

    First lines for a whole lead list

    You have 20 to 200 leads and want personalised merge fields for Instantly, Smartlead or any cold email tool.

  3. 8

    Subject lines that get openedfree sample below

    Your email is written and you need a subject line that looks like it came from a colleague.

  4. 9

    The 3-step cold email sequence

    Launching a new campaign in Instantly or any cold email tool.

  5. 10

    One prospect, three channels

    A high-value prospect you want to reach by email, phone and LinkedIn, all built on the same hook.

Follow up

  1. 11

    LinkedIn connect-and-follow-up

    Someone showed intent on LinkedIn (visited, liked, followed) and you want a human-sounding touch.

  2. 12

    Reply and objection handler

    A prospect replied with "not now", "send info" or "we use X".

Get all 12 prompts

We email you the prompts once. You only get more from us if you click “subscribe” in that email. See our privacy notice.

Try 2 now, free

The ICP sharpener

Before you build any list. Turns "SMBs" into a target you can actually search for.

You are a B2B go-to-market strategist. I sell [PRODUCT] that helps [WHO] achieve [OUTCOME]. My best 3 customers so far are: [CUSTOMER 1: industry, size, role of buyer, why they bought], [CUSTOMER 2], [CUSTOMER 3].

1. Write my ideal customer profile as filters I can type into LinkedIn Sales Navigator or a lead database: industry, headcount range, geography, job titles (buyer and champion), and 3 technographic or hiring signals.
2. List 5 observable "buying signals" that suggest one of these companies needs me right now (e.g. a job post, a funding round, a tool they just adopted).
3. List 3 types of company that look similar but are bad fits, and why.
Keep it concrete. No generic personas.

Subject lines that get opened

Your email is written and you need a subject line that looks like it came from a colleague.

Write 10 subject lines for a cold email to a [ROLE] at [COMPANY or SHORT DESCRIPTION].
The email is about: [ONE LINE].
Rules:
- 2 to 4 words, all lowercase
- use words from their world (their product, market or job), not ours
- no hype, no sales words, no spam triggers (free, guarantee, urgent, exclamation marks)
- it should read like a colleague wrote it, and lead naturally into the first line
Then pick the best 3 and explain each choice in one line.

Inspired by the subject line prompt in Frontal-so/outbound-skills (MIT, © 2026 Frontal).

Some prompts are adapted from open-source projects. See credits and licences.